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Jena Murray-Rosenthal training a class at her Fit To Function Recovery in Massachusetts.

How Equip Products’ CrossFit Roots Are Revolutionizing OT/PT Rehabilitation

Introduction

At Equip Products, our story began in 2016 as a niche provider of fitness gear tailored for the CrossFit community. Rooted in CrossFit’s emphasis on functional, high-intensity movements, we designed products like the Multi Ropes™, The Package, and Adaptive Wider Ski Erg Base to help athletes push their limits. But over the years, we’ve realized something transformative: our tools aren’t just for elite fitness—they’re empowering people to overcome life’s greatest challenges, including traumatic injuries and impairments, in ways that align seamlessly with occupational therapy (OT) and physical therapy (PT) approaches.

From CrossFit to Resilience: A Natural Evolution

Many of the athletes we initially served in the CrossFit community had faced traumatic experiences or lived with impairments that made everyday life challenging. CrossFit’s focus on functional movements, strength, and adaptability inspired us to create innovative, durable products like the Bike Handles for the Echo and Assault Bike, Ring Rash Guards, Leg and Body Straps, and LapMat™. These tools, designed for intense workouts, proved equally valuable for individuals seeking to rebuild strength, mobility, and independence—goals at the heart of OT and PT practice.

This synergy between CrossFit’s principles and rehabilitation needs has led to an unexpected and rewarding development: the widespread adoption of our products by OT/PT clinicians. These professionals have recognized how our tools enhance functional outcomes, support neuroplasticity, and promote adaptive movement for their patients—bridging the gap between fitness and clinical rehabilitation.

Jedidiah "Jed" Snelson: A Champion’s Journey in Adaptive Fitness and OT/PT

One inspiring example is our friend and multiple-time Wheelchair CrossFit Champion, Jedidiah "Jed" Snelson. Jed spent seventeen years as a professional motocross racer until a devastating track accident in 2014 left him paralyzed with a T-5 spinal cord injury—a high-level injury that presented significant challenges. Most doctors might have predicted limited mobility, but Jed’s determination, combined with Equip Products, changed that narrative.

Using tools like the Multi Ropes™, The Package, Adaptive Wider Ski Erg Base for the Concept2 Ski Erg, Bike Handles for the Echo Bike, Ring Rash Guards, Leg and Body Straps, and LapMat™, Jed has transformed his training in Adaptive CrossFit. These products, originally designed for CrossFit’s rigorous demands, enable him to perform adaptive movements that build strength, improve cardiovascular endurance, and achieve milestones like unassisted sit-ups. For OT/PT clinicians, Jed’s progress exemplifies how our tools support functional generalization—carrying over gym-based gains into real-world activities, a core OT/PT goal. To see Jed’s latest story and witness his resilience in action, check out his most recent Instagram Reel here.

Jena Murray-Rosenthal and Fit to Function: Bridging CrossFit and OT/PT Innovation

Another remarkable example is our friend Jena Murray-Rosenthal, a physical therapist and founder of Fit to Function. Jena works with patients facing neurological impairments, paralysis, brain injuries, and strokes, blending functional fitness with cognitive rehabilitation in a way that mirrors CrossFit’s intensity but prioritizes OT/PT outcomes. At Fit to Function, Jena integrates Equip Products—including the Multi Ropes™, The Package, Adaptive Wider Ski Erg Base, Bike Handles, Ring Rash Guards, Leg and Body Straps, and LapMat™—to create individualized protocols that leverage neuroplasticity and promote functional movement.

As described on their website, “Fit to Function blends functional fitness with cognitive rehabilitation in an adaptive, 1:1 and community-focused environment that benefits survivors of brain injury and stroke. Through this unique approach, delivered through a multi-disciplinary coaching team, Fit to Function supports patients recovering from neurologic injuries in achieving functional movement and global fitness with generalization into real-world activities while addressing their cognitive-communicative needs.”

Jena’s use of our products highlights how CrossFit’s focus on functional, whole-body movement translates into OT/PT’s emphasis on improving daily function, endurance, confidence, and independence. These tools provide the adaptability and durability OT/PT clinicians need to support patients with diverse needs, from paralysis to cognitive challenges.

Transforming Lives Through CrossFit-Inspired OT/PT Solutions

Jed and Jena are just two examples of how Equip Products is making a difference. Across hundreds of OT/PT clinicians and their patients, our CrossFit-inspired tools—like the Multi Ropes™, The Package, Adaptive Wider Ski Erg Base, Bike Handles, Ring Rash Guards, Leg and Body Straps, and LapMat™—are driving better physical and mental outcomes. They support key OT/PT principles, such as adaptive equipment use, functional training, and patient empowerment, while fostering independence and resilience.

Our journey from CrossFit’s high-intensity roots to a trusted partner in OT/PT rehabilitation shows how functional fitness can intersect with clinical care to create meaningful change. Whether it’s through adaptive CrossFit training or targeted rehabilitation, we’re proud to empower individuals to live their fullest lives.

Join Us on This Journey

At Equip Products, we’re committed to continuing this mission of transformation. If you’re an OT/PT clinician, athlete, or someone seeking to overcome challenges, we invite you to explore our products—like the Multi Ropes™, Adaptive Wider Ski Erg Base, and more—and discover how they can support your unique journey. Together, we can push the boundaries of what’s possible—both in fitness and in rehabilitation.


Ready to get started? Visit our Products Page to learn more about how Equip Products’ CrossFit-inspired tools, including the Multi Ropes™ and Adaptive Wider Ski Erg Base, can enhance OT/PT outcomes for you or your clients.

Share Your Story: Have you or someone you know used Equip Products in OT/PT practice or adaptive fitness? We’d love to hear from you! Drop us a message or tag us on social media.

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