Introduction:
At Equip Products, our mission has always been to make fitness more accessible, inclusive, and empowering for all individuals, especially those in need of adaptive fitness solutions. In September 2023, we received an intriguing message from Calley Means, co-founder of TrueMed. He introduced us to an exciting opportunity: enabling our customers to use their HSA/FSA funds to purchase fitness equipment.
What started as a simple outreach message led to a transformative partnership that has allowed us to reach more customers, increase website traffic, and, most importantly, provide a meaningful way for people to prioritize their health. In this blog, we’ll share our journey with TrueMed, the benefits of integrating HSA/FSA payments, and why this partnership is aligned with the broader movement toward health, wellness, and accessibility.
The Initial Connection: A Simple Inquiry with Big Potential
As a small business, we frequently receive offers from app developers and tech companies promising to streamline operations or increase sales. But like many small businesses, we’re cautious about jumping on board with every new “solution” that comes our way. However, when Calley Means from TrueMed reached out, his proposal caught our attention immediately.
Calley’s Offer: Calley’s message introduced the concept of allowing customers to use their HSA (Health Savings Account) and FSA (Flexible Spending Account) funds for purchasing fitness equipment. With the rise in healthcare costs, this concept seemed not only practical but incredibly relevant. By enabling HSA/FSA payments, Equip Products could help customers make a meaningful investment in their health and wellness, using funds specifically set aside for health-related expenses.
The Integration with TrueMed: Seamless and Effective
After a promising introductory Zoom call with Calley, we were eager to see how TrueMed’s platform could be integrated into our website. True to his word, Calley promised a seamless integration with no engineering or technical hassle on our end. And the process was as simple as he described.
Through TrueMed, we integrated a new payment option on our Shopify checkout page that allows customers to apply their HSA/FSA funds directly to their purchase of Equip Products’ fitness and adaptive equipment. This integration has been transformative, giving our customers an easy way to use their health benefits to improve their physical well-being.
The Unexpected Benefits of TrueMed Integration: What we thought would be a simple payment option turned into something much bigger. The integration with TrueMed has provided several unexpected advantages:
- Increased Website Traffic: Through TrueMed’s referral pages and backlinks, we’ve seen an uptick in website traffic. Backlinks from trusted health platforms are invaluable for SEO, helping us reach more potential customers interested in adaptive fitness solutions.
- Enhanced Customer Accessibility: For many customers, using HSA/FSA funds for fitness equipment opens up new opportunities to make health-conscious purchases they might not otherwise be able to afford.
- Brand Exposure: Partnering with TrueMed has placed us in front of a wider audience focused on health and wellness, reinforcing Equip Products’ commitment to promoting a healthier lifestyle.
Why HSA/FSA for Fitness Equipment Matters
The ability to use HSA/FSA funds for fitness equipment is a game-changer. Traditionally, these funds are used for medical expenses, but there’s a growing recognition that preventive care—like regular exercise—plays an essential role in overall health. Equip Products offers adaptive fitness equipment that supports individuals with various needs, from wheelchair treadmills to specialized training accessories, and now customers can invest in these items with tax-advantaged health accounts.
This move aligns with the growing conversation around making health and wellness accessible to all, led by figures like RFK Jr., TrueMed, and the Means family. Calley Means, along with his sister, Dr. Casey Means, have been advocates for holistic health and preventive care, encouraging Americans to reclaim their well-being through proper nutrition, exercise, and lifestyle changes. The recent Joe Rogan podcast featuring Calley and Dr. Casey Means delves into these topics, and we highly recommend listening to their powerful discussion on improving America’s health (find it here on Spotify).
A Partnership that Reflects Equip Products’ Values
At Equip Products, we’re dedicated to making fitness more inclusive and accessible, particularly for individuals who rely on adaptive equipment. This mission aligns closely with TrueMed’s philosophy of making health investments more affordable and accessible. Together, we’re creating opportunities for people to take control of their health by making fitness products a viable option through HSA/FSA funds.
The simplicity of the TrueMed integration, along with the incredible benefits it has brought to our business and customers, has been a testament to the value of this partnership. Unlike other offers we receive from tech companies, this one genuinely addressed our needs and those of our customers in a meaningful way.
How TrueMed Supports America’s Health Revolution
The integration with TrueMed couldn’t come at a better time. As public figures like RFK Jr. advocate for a return to health and wellness fundamentals, TrueMed is working to make preventive health accessible to more people. By partnering with companies like Equip Products, they’re enabling customers to make proactive choices, such as purchasing fitness equipment, using funds they’ve already set aside for health expenses.
This shift in perspective—viewing exercise equipment as part of health care rather than a luxury—is a movement we’re proud to support. TrueMed’s mission aligns with our belief that exercise, good nutrition, and wellness practices should be available to everyone, regardless of physical limitations or financial constraints.
How You Can Benefit: Use Your HSA/FSA to Get Fit Today
There has never been a better time to invest in your health. Whether you’re looking for adaptive fitness equipment, therapeutic tools, or general workout gear, Equip Products now accepts HSA/FSA payments through TrueMed. It’s a simple, convenient way to use your health benefits for items that support your physical well-being, helping you stay active, fit, and healthy.
Visit our Equip Products shop on TrueMed to explore our range of products that are now HSA/FSA eligible, or check out our Shopify site and experience the ease of using TrueMed during checkout. Let’s make fitness a priority, together.
Conclusion: Looking Ahead with TrueMed and Equip Products
Our partnership with TrueMed has proven that sometimes the most unexpected inquiries lead to the most impactful opportunities. By answering Calley Means' simple outreach, we’ve been able to help more people achieve their fitness goals using their HSA/FSA funds, improve our website traffic, and expand our brand reach in the wellness community.
At Equip Products, we’re thrilled to be part of this movement towards accessible health and wellness, and we’re grateful for partners like TrueMed who share our vision. As America reawakens to the importance of fitness, nutrition, and preventive care, we’re here to support our customers every step of the way. With TrueMed and Equip Products, a healthier lifestyle is now within reach.