How A Tweet Turned Into $10,000
Friday night, I was in my recliner doing what many of us do—doom scrolling X (formerly Twitter)—when I came across a post from Marcus Lemonis. He asked a simple question to promote his new FOX show, The Fixer:
"What would you do with $10,000?"
Use the hashtag #TheFixerOnFOX and reply to enter.
I casually replied:
"Ad Campaign #TheFixerOnFOX"
No big build-up. No expectations. I closed the app and moved on with my night.
But later, I saw the red notification dot. And like any responsible X user, I clicked. That’s when I saw it:
"Love this one and want to have you show us the pitch. #TheFixerOnFOX" — @marcuslemonis
At first, I was stunned. Honestly, most of my tweets go unnoticed. But here I was — getting called out by Marcus Lemonis.
So I crafted a quick reply, straight from the heart:
"#TheFixerOnFOX equipproducts.com is a family-run business in Southern Illinois. Initially created to help Veterans and others with trauma or disability get in the gym, we now serve thousands with Adaptive Fitness and Physical Therapy products. Made in the USA 🇺🇸."
I went to bed feeling proud... but not expecting much more.
Why Marcus Chose Equip
I was outside and casually checked my phone again. That’s when the feed lit up — dozens of notifications.
And then I saw this:
"The first $10,000 recipient #TheFixerOnFOX
Congrats @Markover40 and the equipproducts.com team."
We’d won.
Marcus Lemonis had chosen Equip Products as the first $10,000 grant winner from The Fixer on FOX.
Our Mission: Fitness For Everybody
We're still processing what this means — but we’re honored, grateful, and excited to grow.
Equip Products was born to serve adaptive athletes, physical therapists, and anyone striving to improve their health regardless of injury, disability, or age. From our patented LapMat™ to our smooth, secure Wheelchair Straps, our gear is designed to make fitness accessible to every body.
We're a family-run team working just a few doors down from our home in Southern Illinois. And now, thanks to this opportunity, our mission — to make movement possible for everyone — just got a national spotlight.
Join The Movement and Watch The Fixer on Fox
Check us out. Join the movement. And see why Marcus believed in what we do.
🔗 https://equipproducts.com
#TheFixerOnFOX #AdaptiveFitness #WhatsYourExcuse #MadeInUSA