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Blood Sweat and Fears

Posted by Dana Askew-Harris on

Blood Sweat and Fears

So we had an idea for a product that will cost a lot to manufacturer, will require a pretty significant investment in machines and tooling, and more than likely will never scale at the level to pay off our investment. For most people with just a little business acumen they run from opportunities like this. Not us…

 

In 2016 we were working at the CrossFit™ Games selling an abdominal mat for a client. We had consulted on a new design to try and spark some renewed interest for a tired product and things were going well. People were buying and for the majority of our time we had four deep at our booth. It was an exhausting four days but we loved this community and the whole vibe was nothing but positive.

 

During a very brief discussion with a wheelchair athlete named Kevin Ogar, (https://itunes.apple.com/us/movie/ogar-will-of-steel/id1255315931) we learned that they used an abdominal mat to protect their legs when they used a barbell, dumb bell, or kettlebell. Turns out, and it’s pretty obvious when you think about it, that dropping heavy weights on your lap when you have limited or no feeling in your legs is pretty dangerous.

 

So after many months of creating prototypes, sending out sample units to a group of  athletes they called the Wheelchair Gang: 

 

  • Angel Gonzalez
  • Stephanie “The Hammer” Hammerman
  • Chris “Stouty” Stoutenberg
  • Kevin Ogar

 

We debuted a product that the group named the LapMat™ for use in the Seated Adaptive community. During the 2017 CrossFit™ Games, Kevin, Steph and Chris of the aforementioned wheelchair gang, where able to use their LapMat™ on the main floor of the games in Madison, Wisconsin. 

 

Today, we offer the LapMat™ through our Equip Products page www.equipproducts.com along with an assortment of other products for the fitness community. We are actively listening to athletes throughout the sector and looking for ways to solve problems, avoid injuries, and stay rooted in a community that we have grown to love. 

 

For more information on the Adaptive CrossFit community go to: https://training.crossfit.com/adaptive-training


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